

How Do You Measure the ROI of AI in Your SDLC?
We're all wondering what the actual return on all these AI tools is. A lot has gone in already — licences, tooling, a good deal of your teams' time.
There's no clean formula for it yet, but the question isn't a new one for me. I've been studying delivery metrics since well before any of this: as Head of Engineering at Bridge I went deep into DORA and DX, and that became the baseline I brought to leading AI adoption into the SDLC at an American insurtech.
My thesis then and now is that AI in the SDLC is one brick, not a new building — what you're after is still engineering performance, so the metric set stays broadly the one we already had, with some tactical extensions for what's genuinely specific to agents.
What we'll look into:
DORA, and what its authors say about measuring AI-assisted delivery
DX Core 4 and its tension metrics, read against each other so no single number can be gamed on its own
The Lean Startup learning loop, for connecting engineering work to business outcomes
The data your AI vendor is already collecting on your behalf
The metrics I landed on myself, and what each one can and can't tell me
For: directors, VPs and heads of engineering who own an AI rollout and the decision about whether to keep investing in it — and the platform or developer-productivity leads who'd be the ones instrumenting it. If you're writing features rather than measuring how they get delivered, the hands-on episodes in this series are the better fit.
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