​🌏 The ASEAN Playbook: Real Talk on Scaling Your Startup to Southeast Asia

​📅 Wednesday, July 29, 2026
⏰ 3:00 PM – 4:30 PM JST (GMT+9)
💻 Zoom Webinar (link to follow)

​About The ASEAN Playbook

​The ASEAN Playbook: Real Talk on Scaling Your Startup to Southeast Asia is an exclusive webinar co-organized by TechShake and NEXs Tokyo, the innovation hub operated by the Tokyo Metropolitan Government.

​Designed for founders, startups, investors, and innovation ecosystem leaders, this session brings together entrepreneurs who have successfully expanded across Japan and Southeast Asia to share the realities of cross-border growth.

​Whether you're exploring ASEAN as your next growth market or looking to enter Japan, this session offers valuable perspectives from those who have already made the journey.

​Program Focus

​This session explores the real-world playbook behind successful international expansion through founder-led discussions on:

​Scaling Beyond Home Markets
How startups prepared for growth beyond their domestic market and the milestones that shaped their expansion journey.

​Why ASEAN and Japan?
What makes Southeast Asia and Japan attractive expansion destinations, and how founders evaluated market opportunities.

​Market Entry & Localization
Lessons on adapting business models, building partnerships, understanding customer behavior, and navigating cultural differences.

​Founder-to-Founder Insights
Practical advice, common mistakes to avoid, and actionable recommendations for startups planning regional or global expansion.

​Value for Attendees

​Participants will gain:

• ​Actionable insights from founders with firsthand international expansion experience

• ​Practical strategies for entering and scaling across ASEAN and Japan

• ​Lessons on localization, partnerships, and cross-border business development

• ​Better understanding of opportunities and challenges in regional startup ecosystems

• ​Direct access to experienced entrepreneurs through an interactive Q&A session

​👥 Featured Speakers

​Additional featured speakers will be announced soon.

Shintaro Suzuki
Managing Director, Zeroboard (Thailand)

Shintaro began his career at JGC Corporation, where he was stationed in China and Singapore, managing large-scale EPC projects for LNG and oil refinery plants.

​Driven by an interest in green technology, he later joined Hitachi, Ltd. to contribute to the launch of their sustainability-focused Digital Smart City business. Relocating to Bangkok with Hitachi Asia (Thailand), he successfully spearheaded the expansion of these smart city initiatives into the Thai market.

​Following his role as a Director for a local venture in Thailand, Shintaro joined Zeroboard. He led the successful establishment of the Thai subsidiary and currently serves as its Managing Director. In this role, he oversees business expansion and operations, dedicated to supporting companies across Thailand and the broader ASEAN region in achieving their sustainability and decarbonization goals.

Satoshi Negoro
COO & Board Member, Spectee Inc.

Satoshi Negoro is the COO and Board Member of Spectee Inc., a Tokyo-based AI-powered disaster and crisis management startup, where he leads the company's global expansion across Southeast Asia. Drawing on over 20 years of international experience, including leadership roles at Sony Corporation, he has spearheaded key initiatives such as Spectee's partnership with JICA and the Philippines' DICT to launch the localized Spectee Pro platform. He is also the author of two books on crisis management and supply chain resilience.

Shintaro Nishimura
Director of Corporate Planning, learningBOX

Shintaro Nishimura is the Director of Corporate Planning at learningBOX, Inc., where he leads corporate strategy and the company's global expansion initiatives. Prior to joining learningBOX, he spent over a decade at Nikon, including several years in Singapore overseeing sales, marketing, and business strategy across 12 Southeast Asian markets. Leveraging his extensive international business experience, he now drives learningBOX's long-term global growth and overseas market expansion.

Kotaro Adachi
CEO and Co-Founder, TechShake

Kotaro Adachi is a Japanese entrepreneur based in the Philippines for over 20 years. He is currently involved in the management of several companies, including TechShake, AXIS Software Development, and Global Bridge Resources. Also, he is co-organizer of the IGNITE Conference, which is the biggest innovation conference based in the Philippines. Kotaro attained his MBA from IE Business School in Spain.

​Who Should Attend?

• ​Startup Founders

• ​Entrepreneurs

• ​NEXs Tokyo JUMP & DIVE Members

• ​Investors & Venture Capital Professionals

• ​Corporate Innovation Teams

• ​Business Development Leaders

• ​Accelerators & Incubators

• ​Innovation Ecosystem Builders

• ​Professionals interested in Japan–ASEAN collaboration

​Disclaimer

​To ensure a high-quality networking and learning experience, registrations may be reviewed and are subject to approval.

​As this is a curated ecosystem event with limited capacity, priority may be given to founders, startups, investors, corporate innovation teams, and ecosystem stakeholders whose backgrounds closely align with the objectives of the session.

​We appreciate your understanding and look forward to welcoming you to the event.