ASEAN PLAYBOOK: Real Talk On Scaling Your Startup To Southeast Asia
🌏 The ASEAN Playbook: Real Talk on Scaling Your Startup to Southeast Asia
📅 Wednesday, July 29, 2026
⏰ 3:00 PM – 4:30 PM JST (GMT+9)
💻 Zoom Webinar (link to follow)
About The ASEAN Playbook
The ASEAN Playbook: Real Talk on Scaling Your Startup to Southeast Asia is an exclusive webinar co-organized by TechShake and NEXs Tokyo, the innovation hub operated by the Tokyo Metropolitan Government.
Designed for founders, startups, investors, and innovation ecosystem leaders, this session brings together entrepreneurs who have successfully expanded across Japan and Southeast Asia to share the realities of cross-border growth.
Whether you're exploring ASEAN as your next growth market or looking to enter Japan, this session offers valuable perspectives from those who have already made the journey.
Program Focus
This session explores the real-world playbook behind successful international expansion through founder-led discussions on:
Scaling Beyond Home Markets
How startups prepared for growth beyond their domestic market and the milestones that shaped their expansion journey.
Why ASEAN and Japan?
What makes Southeast Asia and Japan attractive expansion destinations, and how founders evaluated market opportunities.
Market Entry & Localization
Lessons on adapting business models, building partnerships, understanding customer behavior, and navigating cultural differences.
Founder-to-Founder Insights
Practical advice, common mistakes to avoid, and actionable recommendations for startups planning regional or global expansion.
Value for Attendees
Participants will gain:
Actionable insights from founders with firsthand international expansion experience
Practical strategies for entering and scaling across ASEAN and Japan
Lessons on localization, partnerships, and cross-border business development
Better understanding of opportunities and challenges in regional startup ecosystems
Direct access to experienced entrepreneurs through an interactive Q&A session
👥 Featured Speakers
Additional featured speakers will be announced soon.
Shintaro Suzuki
Managing Director, Zeroboard (Thailand)
Shintaro began his career at JGC Corporation, where he was stationed in China and Singapore, managing large-scale EPC projects for LNG and oil refinery plants.
Driven by an interest in green technology, he later joined Hitachi, Ltd. to contribute to the launch of their sustainability-focused Digital Smart City business. Relocating to Bangkok with Hitachi Asia (Thailand), he successfully spearheaded the expansion of these smart city initiatives into the Thai market.
Following his role as a Director for a local venture in Thailand, Shintaro joined Zeroboard. He led the successful establishment of the Thai subsidiary and currently serves as its Managing Director. In this role, he oversees business expansion and operations, dedicated to supporting companies across Thailand and the broader ASEAN region in achieving their sustainability and decarbonization goals.
Satoshi Negoro
COO & Board Member, Spectee Inc.
Satoshi Negoro is the COO and Board Member of Spectee Inc., a Tokyo-based AI-powered disaster and crisis management startup, where he leads the company's global expansion across Southeast Asia. Drawing on over 20 years of international experience, including leadership roles at Sony Corporation, he has spearheaded key initiatives such as Spectee's partnership with JICA and the Philippines' DICT to launch the localized Spectee Pro platform. He is also the author of two books on crisis management and supply chain resilience.
Shintaro Nishimura
Director of Corporate Planning, learningBOX
Shintaro Nishimura is the Director of Corporate Planning at learningBOX, Inc., where he leads corporate strategy and the company's global expansion initiatives. Prior to joining learningBOX, he spent over a decade at Nikon, including several years in Singapore overseeing sales, marketing, and business strategy across 12 Southeast Asian markets. Leveraging his extensive international business experience, he now drives learningBOX's long-term global growth and overseas market expansion.
Kotaro Adachi
CEO and Co-Founder, TechShake
Kotaro Adachi is a Japanese entrepreneur based in the Philippines for over 20 years. He is currently involved in the management of several companies, including TechShake, AXIS Software Development, and Global Bridge Resources. Also, he is co-organizer of the IGNITE Conference, which is the biggest innovation conference based in the Philippines. Kotaro attained his MBA from IE Business School in Spain.
Who Should Attend?
Startup Founders
Entrepreneurs
NEXs Tokyo JUMP & DIVE Members
Investors & Venture Capital Professionals
Corporate Innovation Teams
Business Development Leaders
Accelerators & Incubators
Innovation Ecosystem Builders
Professionals interested in Japan–ASEAN collaboration
Disclaimer
To ensure a high-quality networking and learning experience, registrations may be reviewed and are subject to approval.
As this is a curated ecosystem event with limited capacity, priority may be given to founders, startups, investors, corporate innovation teams, and ecosystem stakeholders whose backgrounds closely align with the objectives of the session.
We appreciate your understanding and look forward to welcoming you to the event.
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🌏 ASEAN Playbook：東南アジア進出のリアル ～スタートアップのためのスケール戦略～
📅 2026年7月29日（水）
⏰ 15:00～16:30（日本時間）
💻 Zoomウェビナー（参加URLは後日ご案内）
ASEAN Playbookについて
「The ASEAN Playbook: Real Talk on Scaling Your Startup to Southeast Asia」 は、TechShake と 東京都運営のイノベーションハブ「NEXs Tokyo」 が共同開催する特別ウェビナーです。
本セッションでは、ASEAN市場および日本市場への海外展開を実現した起業家やビジネスリーダーを迎え、海外進出の実体験や成功・失敗から得た学びを共有します。
ASEAN市場への展開を検討している方、日本市場への進出を目指す海外スタートアップ、あるいは国際事業の拡大に関心を持つ皆様にとって、実践的な知見を得られる機会となります。
セッション内容
本セッションでは、海外展開を成功させた起業家によるリアルな経験をもとに、以下のテーマについて議論します。
国内市場から海外市場へ
海外展開に向けた準備や、成長を支えた重要な意思決定・マイルストーンについて紹介します。
なぜASEAN・日本なのか？
ASEANと日本市場の魅力、進出先として選んだ理由、市場調査や意思決定のポイントを共有します。
市場参入とローカライゼーション
ビジネスモデルの適応、現地パートナーシップの構築、顧客理解、文化的な違いへの対応など、海外展開で重要となる実践的なポイントを解説します。
起業家から起業家へ
海外展開で得た学びや失敗談、これから海外進出を目指すスタートアップへのアドバイスをお届けします。
参加者が得られること
海外展開を実現した起業家によるリアルな経験談
ASEAN・日本市場への参入・事業拡大に向けた実践的な戦略
ローカライゼーションやパートナーシップ構築のポイント
ASEAN・日本のスタートアップエコシステムへの理解
Q&Aセッションを通じた登壇者との交流機会
登壇者
※追加登壇者は後日発表予定です。
Shintaro Suzuki
Managing Director, Zeroboard (Thailand)
JGC Corporationで中国・シンガポール駐在を経験し、大規模EPCプロジェクトを担当。その後、Hitachi, Ltd.およびHitachi Asia (Thailand)にてスマートシティ事業のタイ展開を推進。現在はZeroboard ThailandのManaging Directorとして、タイおよびASEAN地域における脱炭素・サステナビリティ推進を支援しています。
Satoshi Negoro
COO & Board Member, Spectee Inc.
AIを活用した危機管理ソリューションを提供するSpectee Inc.のCOO。Sony Corporationでの国際経験を含む20年以上のキャリアを持ち、現在は東南アジア市場の事業拡大をリード。JICAおよびフィリピンDICTとの連携プロジェクトなどを推進しています。
Shintaro Nishimura
Director of Corporate Planning, learningBOX
learningBOXの経営企画責任者としてグローバル戦略を担当。以前はNikonでシンガポールを拠点に12カ国の東南アジア市場における営業・マーケティング・事業戦略を統括。豊富な海外経験を活かし、learningBOXの海外展開を推進しています。
Kotaro Adachi
CEO & Co-Founder, TechShake
20年以上フィリピンを拠点に活動する日本人起業家。TechShakeをはじめ複数企業の経営に携わるほか、フィリピン最大級のイノベーションカンファレンス「IGNITE Conference」の共同主催者。IE Business School（スペイン）MBA取得。
こんな方におすすめ
スタートアップ創業者
起業家
NEXs Tokyo JUMP & DIVEメンバー
投資家・VC
新規事業・オープンイノベーション担当者
事業開発担当者
アクセラレーター・インキュベーター
スタートアップ支援機関・エコシステム関係者
日本とASEANのビジネス連携に関心のある方
ご参加にあたって
質の高いネットワーキングと学びの機会を提供するため、お申し込み内容を確認のうえ、参加を承認させていただく場合があります。
定員に限りがあるため、スタートアップ、起業家、投資家、企業のイノベーション担当者、および本セッションの目的に合致するエコシステム関係者を優先させていただく場合がございます。
皆様のご理解とご協力をお願いいたします。ご参加を心よりお待ちしております。