"When Technology Becomes the New Luxury” - How intelligent vehicles are redefining premium mobility

​This masterclass examines the shift from traditional automotive luxury to AI-powered user experiences, connected ecosystems and rapid innovation cycles. Using real-world insights from the evolution of EVs and smart mobility, the session will explore how software, AI and organizational speed are redefining competitive advantage — and why the automotive industry is now converging around intelligence, not horsepower.

Speakers:

​Daniel Cabanillas, Head of Product, DENZA Europe -

Daniel Cabanillas is Head of Product at DENZA Europe, where he leads product strategy and market positioning for the premium electric mobility brand’s expansion across Europe. With international experience spanning automotive, luxury, and technology-driven mobility, Daniel has built a career at the intersection of innovation, design, and customer experience.

​Before joining DENZA, he held product strategy roles at BMW Group and Rolls-Royce Motor Cars. His work combines deep expertise in electrification and product innovation with a strong understanding of how automotive brands adapt to a rapidly changing technological landscape.

​Based in London and an alumnus of Saïd Business School, University of Oxford, Daniel is passionate about the future of premium EVs, intelligent mobility, and the transformation of the automotive industry through technology and design.