Create A Marketing Engine with Claude(That Runs While You Work)
Most freelancers don’t have a marketing problem—they have a system problem.
You post when you have time. You hope the algorithm is kind. And you end up stuck in a content loop that rarely turns into paying work.
In 2 hours you'll see the exact system Magda uses as a freelancer: a LinkedIn → lead magnet → newsletter funnel that keeps working while she's busy with client work, and the Claude setup that writes in her voice instead of generic AI slop. Real numbers, real screenshots, including the parts that flopped.
What we'll cover (90 minutes)
Why posting isn't marketing (10 min). The whole funnel in one picture, plus Magda's own numbers: what actually brought clients and what didn't.
The funnel, piece by piece (20 min). Your LinkedIn profile as a landing page. A lead magnet people actually want (and how to make one in a week, not a month). A simple newsletter automation you'll watch fire live on screen. Includes what to do if you have no newsletter yet.
Your Claude content engine (35 min). The topic Magda's community voted for most. Set up 4 files once (your voice, your audience, your offer, your stories) so Claude stops sounding like everyone else. Live demo: one idea in, a week of LinkedIn posts out, in your voice. Then the same folder put to work beyond content: sharpening who you serve, testing lead magnet ideas, doing quick market research.
When AI hurts you (10 min). Honest rules for what to hand to Claude and what to keep for yourself. Plus how to stop getting long, confusing answers you never finish reading.
Your 1-hour-a-week plan (15 min). A realistic 30-day routine so the system keeps running when client work gets loud. Homework included.
Then 30 minutes of live Q&A. Bring your profile, your half-started newsletter, your "I don't know what to say" problem. This is where it gets personal.
What you take home
The full recording, Magda's slides, and every link and resource mentioned.
The Claude Marketing Kit: the interview prompts that build your 4 files, so AI writes and thinks with your context from day one.
A one-page funnel map for your service business.
The 1-hour-a-week, 30-day marketing plan.
Bonus from The Solopreneurs Club: free access to the expert talk "How Clients Hire Freelancers."
(All materials arrive through the same automated sequence you'll see built during the workshop. You get to experience the funnel from the subscriber side while you learn it.)
Is this for you?
Yes, if you're a freelancer or solopreneur who:
posts sometimes, gets likes, and still can't say where clients come from
has no newsletter yet, or has one and keeps getting stuck on what to write
uses Claude or ChatGPT but everything comes out sounding generic
wants marketing that fits in 1 hour a week instead of becoming a second job
Probably not for you if you want growth hacks, viral formulas, or AI to run your brand without you.
Good to know
You don't need a newsletter or a lead magnet yet. You'll leave knowing what your first one should be.
Free Claude is enough for most of it. A couple of parts use Claude Cowork (paid), but you'll see how to do the same in the free chat.
Can't make it live? The recording lands in your inbox afterwards.
Bring a laptop if you want to follow along. Watching with a tea works too.
🎤 Meet your instructor
Magda Sokolovič is the founder of SheDevelops, where she builds websites for female founders and runs hands-on AI workshops for people who still want to think for themselves.
She's spoken at re:publica 2026 and Freelance Unlocked, and has run Claude workshops for a 67-person founder community and a 70-person newsroom.
As a freelancer herself, Magda got tired of marketing feeling like shouting into the void. So she built a funnel that brings clients while she's busy with client work (or living life!). In this workshop, she opens up the actual system she uses every day.
When she's not building or speaking, Magda teaches yin yoga, reads non-fiction, and every winter turns into a digital nomad and escapes Berlin for somewhere with palm trees (lately Goa and Sri Lanka).
About Solopreneurs Club
The Solopreneurs Club is an exclusive community for freelancers and solopreneurs. We help freelancers grow their business with the right connections, tools, resources and a support system of mentors. Visit our website to learn more!