How to use MCP servers in GTM use cases (no coding required)

​Agenda:

• ​Intro to MCPs

  • ​What is it? Why would someone use it? Where would you use it? Do I need code?

• ​How to implement the simplest MCP for a GTM use case

  • ​What tech stack do I use? How do I configure it?

• ​3 Examples of how people are using MCPs for GTM use cases