

AMA with Alfonso Lizárraga: Building B2B SaaS, Scaling and Exiting
We’re excited to continue our event series: Amela’s masterclass 💡
This series brings together highly accomplished individuals to share their personal journeys and provide actionable advice to empower women entrepreneurs.
For this edition, we’re sitting down with Alfonso Lizárraga, Co-founder of Hilos (now Active Campaign), a fast-growing B2B SaaS startup leveraging WhatsApp automation to scale across Latin America. From CTO to founder, Alfonso has built in highly technical environments and knows what it takes to go from 0 to traction in emerging markets.
In this live AMA, we’ll cover:
🚀 How to build scalable B2B distribution from day one
💬 Using WhatsApp for client onboarding and growth
🌎What does it take to exit a company
See you there! 💥