The GTM Sprint — Become a Cracked GTM
The GTM Sprint — Become a Cracked GTM
For builders who want to master distribution, not just code.
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When: November 2025 (four-week sprint)
Where: London
Who: 15 founders and builders, by invitation only
Format: Four in-person sessions (kickoff dinner, two expert sessions, playbook workshop, and demo night)
Focus: Learn, test, and master the art of go-to-market — the missing half of most startups
You’ve heard of “cracked engineers”, the ones who build fast, build beautifully, and build relentlessly. They can ship an MVP in a weekend, automate anything, and make impossible things work.
But there’s another rare breed that’s even harder to find: the cracked GTM.
Cracked GTM
A highly resourceful, enthusiastic, and effective person who takes extreme ownership of growth.
Cracked GTMs don’t wait for users to show up. They make sure people hear about what they’ve built and care. They’re bold, shameless, and deeply attuned to the customer. They know where their ICP eats breakfast. They can sell a product that doesn’t exist yet. They’ll build a waitlist of 100k before writing a line of code. They’ll turn obscurity into momentum, and momentum into customers.
But this isn’t just a skill. It’s a mindset. It’s art as much as science, psychology as much as product.
That’s what The GTM Sprint is about.
This November in London, we’re assembling a small, exclusive group of 15 founders and builders to learn, practice, and embody what it means to be a cracked GTM.
Over four weeks, you’ll go from “I built something cool” to “I know how to get it in front of customers.” You’ll learn directly from operators and founders who’ve scaled products at leading startups and global tech companies.
What’s Inside
November 3rd: Kickoff Dinner & Networker
Meet your cohort of ambitious builders. Share what you’re working on, set goals, and prepare to move fast.
Expert Sessions
November 10th: Early GTM at Uber, Deliveroo, Waze
November 17th: VC-backed AI founder
Learn the playbooks behind high-growth launches, creative distribution, and founder-led sales.
Playbooks Workshop: Modern GTM (date tbc)
Build your own strategy using modern distribution tactics like content loops, community, outbound, and psychology-driven virality.
Demo Night (date tbc)
Showcase your progress, share your learnings, and prove your GTM chops. The next wave of cracked GTMs starts here.
How It Works
Capped at 15 participants
Weekly challenges and Slack accountability
Private community of builders and alumni
“Build in public” culture to share progress and momentum
Open demo night to cap it off
Our Beliefs
There is no business without customers
Building is the easy part, getting customers is the art
Distribution is a superpower
You become cracked by being around cracked people
If you’re a builder ready to master the other half of the startup equation — distribution, growth, and storytelling — The GTM Sprint is for you.
Join London’s first team of Cracked GTMs.
Learn the craft. Build momentum. Go to market.