Innovation, Product-Market Fit & Resilience: Building Tech as a Female Founder in Africa

​Most founders hear polished growth stories. The wins, the funding, the metrics.
But the messy part? Finding real product-market fit. Building in emerging markets. Navigating limited resources. And for many women, breaking into a tech ecosystem that wasn’t built for them.
That’s the part we rarely talk about, yet it’s exactly where most startups succeed or fail.

​In this live session, Maxine Kinyua shares the unfiltered journey behind building Tui Beauty, from spotting a gap in the African beauty market to innovating with tech, testing what worked, pivoting fast, and pushing through the challenges of building as a female founder.
Just real lessons from the ground.

​You’ll walk away with practical insights on how to validate your idea, reach product-market fit faster, build resilience as a founder, and create solutions that truly serve your customers, especially in underserved or emerging markets.

​If you’re scaling from traction and figuring out what actually drives growth, this conversation is for you.