B2B and B2C: The myths we still believe and what's changed for good

​​Join us for our next Happyfact Learn, Share & Develop session on April 29th, led by Filomena Spranger Jorge from the Happyfact Collective! 😎

​B2B and B2C: two worlds that are supposed to work differently. But how many of the rules we follow are actually still true?

​In a market that keeps changing, the old distinctions between B2B and B2C are blurring and some of the assumptions we've been working with for years simply don't hold anymore.

​What you'll learn:

​✔ The most common myths about B2B and B2C, and why they persist

​✔ What has genuinely changed in how buyers think and behave

​✔ How to adapt your approach for the reality we're actually in

​This session is interactive and practical, focused on real-world application, not just theory.

​Who should attend: Fractional leaders, founders, and anyone working at the intersection of marketing, growth, and strategy.

​👉 Spaces are limited — sign up now to secure your spot!

​We can't wait to learn and grow together! 🤗