Spatial Design Across Industries - VR/AR Association Singapore
Join us for an evening exploring best practices in how spatial design translates across industries.
This roundtable will unpack shared principles, transferable practices, and recurring design patterns behind effective spatial computing experiences, across enterprise, public sector, and professional training contexts.
Practitioners will share insights on what works, what doesn’t, and how approaches from one context can inform others. The focus is on practical takeaways, thoughtful exchange, and cross-industry learning.
Roundtable Guests:
Senthil Baskaran (OCBC)
OCBC, Vice President and Technology Architect
Senthil is the Vice President (Technology Architect) at OCBC Bank, overseeing Emerging Technologies across the Group. He leads the discovery, design, and scaling of cutting‑edge solutions in Spatial Computing, AR/VR/MR, IoT, and Enterprise AI, bringing more than 21 years of multi‑industry experience across banking, government, telecom, consulting, and product engineering. This diverse background gives him a uniquely cross‑disciplinary perspective on spatial design and its real‑world applications.
Since 2022, Senthil has been instrumental in establishing OCBC’s AR/VR/MR capabilities, setting up enterprise‑grade spatial platforms across SIT, UAT, PROD and DR, and delivering flagship immersive applications — including OCBC Heritage AR/VR experiences, Apple Vision Pro applications, Hologram rostrum, and Meta Quest–based sustainability training modules.
His work has directly impacted to employee experience, operational efficiency and cost savings to the bank through internal capability building, including hands‑on AR/VR upskilling for engineering teams and the in‑house development of immersive training and brand experience applications.
Senthil also drives emerging technology adoption across IoT, deepfake detection, AI‑assisted operations, and risk‑aware innovation — contributing to OCBC’s broader digital transformation and next‑generation customer and employee experiences.
At this roundtable, Senthil brings practical insights from deploying immersive solutions in a large enterprise environment — from architecture and platform standardization to scaling spatial applications responsibly and sustainably across business lines.
Boon (Gowaaa)
Gowaaa, Co-Founder and Chief Technology Officer
Boon is the CTO and co-founder of Gowaaa, an XR creative tech company that's an official AR partner of Snap, Meta Horizon Worlds Partner, and part of the Meta Start program. With 300+ branded XR experiences for clients like Disney, Meta, Snap, Netflix, and STB, Boon specializes in spatial programming, spatial design, and shader wizardry. Well-versed in XR design across mobile, headsets, and smart glasses, Boon works with Unity Horizon OS, Lens Studio, TikTok Effect House, Meta Spark, and 8th Wall. Currently crafting Spectacles lenses for TripAdvisor in partnership with Snap for their commercial Spectacle launch next year.
Arthur Lee (GovTech)
GovTech Singapore, Government Digital Products, Product Designer
Arthur is a Product Designer at GovTech Singapore, working on projects such as Career Kaki, an AI Career Coach, and AfterLifeSG, a digital memorial platform. He is an avid enthusiast of all things AR/VR/MR/XR/Spatial Computing, sparked by the Apple Vision Pro announcement in 2023. Since then, he has been working on XR side projects and achieved runner-up in the XR Design Competition 2024.
Mr Lee Jun Lin (Red Airship)
Red Airship Holdings Pte Ltd, Emerging Tech & Design Strategy Lead
Jun Lin is a digital product design leader with more than 12 years of expertise in user experience (UX) and user interface (UI) design. He has worked across diverse industries, creating intuitive and impactful digital products and services. For 6 years, Jun Lin directed a digital product design studio, partnering with clients from finance to hospitality to design, launch, and scale digital solutions tailored to their business goals and customer needs.
Currently, Jun Lin leads Emerging Tech and Design Strategy at Red Airship, where he is responsible for conceptualising, designing, and overseeing projects that harness the transformative potential of spatial computing. His work focuses on applying design innovation to emerging technologies, with a vision to reshape how people interact with digital experiences in both everyday and enterprise contexts.
With a career grounded in human-centred design, Jun Lin bridges the gap between creativity, technology, and business strategy. He is deeply passionate about exploring new ways digital interfaces can evolve to enhance user experiences, from mobile applications to immersive spatial platforms. His leadership combines hands-on design expertise with a forward-looking approach to innovation, positioning him at the forefront of next-generation digital product development.
This session kicks off our 2026 series, Spatial Zero to One, focused on turning spatial computing ideas into real, repeatable outcomes.
Moving beyond demos and prototypes, the series explores the practical steps founders, product leaders, and builders take to define, ship, deploy, and sustain spatial computing solutions in real-world contexts.