Funded. Filmed. and Found. - The Trailer Comes First
Join us at the American Film Market panel “After the Festival: Turning Independent Films Into Lasting Audiences and Revenue,” where Jethro Rothe-Kushel, CEO and Founder of Ritual Ads®, will be speaking on how a previs trailer can get your film funded, filmed, and found.
📅 Thursday, November 12 · 10:00–10:30 AM
📍 AFM House, American Film Market, Los Angeles
A script can tell you what a film could be. A trailer lets you see it.
The panel looks at how independent filmmakers can keep their films visible and earning long after the festival circuit. Topics include discoverability, metadata, streaming, FAST channels, connected TV, and licensing.
Jethro will share what comes next from Ritual Ads®. The Ritual Engine™ turns screenplays into cinematic previsualization trailers without a shoot, a crew, or a traditional production budget. That lets projects get sold, financed, and produced before production begins.
Case study: A family adventure project had sat on the shelf for years until a previs trailer brought it to life. A top agency took the trailer and script to market, and a bidding war between Netflix and Universal followed. Universal acquired the project in a high six-figure deal.
For independent filmmakers, a previs trailer can help:
• Build confidence with financiers and potential buyers
• Attract directors, cast, and production partners
• Give sales agents and distributors a marketing asset from day one
• Test a concept with audiences before committing to development spend
Don’t just ask people to imagine your film. Give them something to see, feel, and believe in.
On the panel: Marc Gray (SonicOrigin, moderator), Jethro Rothe-Kushel (Ritual Ads®), Apple TungFong (CineLot), and Louise Edwards (Voxifyer).
Open to all AFM badge holders. Official session: https://americanfilmmarket.com/sessions/after-the-festival-turning-independent-films-into-lasting-audiences-and-revenue/
Filmmakers and partners heading to AFM: come say hi after the panel.