Growth Beyond the Walls - Scaling brands outside traditional marketing channels

​Join us for a unique meetup for senior marketers shaping 2026-ready channel strategies spanning offline and the open web.

​​​ 📅 Jan 27, 5PM |📍Panthera TLV

​​​Who Should Attend?

​​✦ Paid Marketing Professionals
✦ Growth Managers
✦ Creative Leaders
✦ ScaleUps Marketing Teams

​​🎤 Hosted by:

​​Roy Naar - Fractional CMO, Growth Marketing Advisor and founder of Growth Marketing Pros.

​Liron Avraham - Managing Director EEMEA @ Teads

​
Agenda & What to Expect:

​​​17:00 Amazing food & Networking

​​​17:30 Opening remarks

17:40 Bastian Sarott (CTV Business Lead EMEA @ Teads) - Omnichannel CTV: Turning Attention into Outcomes

An inside look at how Teads’ omni-channel CTV proposition helps brands reach audiences beyond walled gardens.
Bastian will cover premium CTV supply, data-driven targeting, creative excellence, and how to connect attention, performance, and measurable outcomes across screens.

​18:05 Alon Roded (Director Performance Strategy @ Teads) -
From Strategy to Execution: Omnichannel & CTV, Made Practical

Alon will bring full-funnel strategy down to the ground with a practical, local perspective. He’ll share key tips for planning and executing omni-channel campaigns across CTV, video, display, and native—from strategy and creative to measurement and optimization, along with real examples of how Teads can help advertisers connect upper-funnel impact with mid- and lower-funnel performance to drive measurable results.

​18:15 Reut Efroni (Sr. Growth Marketing Manager @ monday,com) - From Signals to Scale - Growth Lessons from CTV

​Reut Efroni will share a practical approach to launching and scaling new growth channels, with a focus on CTV.
Based on her experience at Monday, she will cover how to build a new channel from the ground up, shift from short-term performance to long-term impact, and turn early tests into scalable growth.
The session will include key strategic and creative insights, along with actionable takeaways for growth and performance marketers.

​18:35 - Avital Caspi (Growth Marketing Advisor for top D2C Brands) -
Unlock Growth Through Strategic Offline Marketing

​Avital Caspi (Ex-Wix, Freshly) is a growth advisor with over 15 years of experience helping DTC brands scale beyond the traditional user acquisition playbook.

​In this session, Avital will explore how traditionally awareness focused marketing channels have evolved into true growth drivers, supporting both performance and brand objectives across the funnel. She will share practical frameworks for aligning brand and performance, prioritizing smart experiments, and using data driven creative and media tests to unlock sustainable growth, including real world examples from leading DTC brands.

​19:00 - Sweets, Snacks & Networking

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​​About Growth Marketing Pros

​​​GM Pros is Israel’s leading community for tech marketing and growth pros - a place to connect, share, and push the limits of what marketing can do.

​About Teads
Teads (formerly Outbrain, following the merger completed in early 2025) is one of the world’s leading advertising technology companies. Teads offers a unique omnichannel platform that enables brands and agencies to run impactful digital advertising campaigns across premium environments - including video, display, native formats, editorial integrations, mobile apps, and Connected TV (CTV). Through its global reach, Teads connects advertisers with high-quality inventory across the open web.

​Teads reaches over 2.2 billion consumers across 50+ countries, works with 20,000 advertisers, and partners with more than 10,000 premium publishers worldwide. Its client portfolio includes leading brands such as Adidas, Apple, Disney, Louis Vuitton, Mercedes-Benz, Samsung, IKEA, and more. Teads operates offices in over 30 countries, alongside major R&D centers in Netanya (Israel), Slovenia, and France
Teads.com

​​​⚠️ Important to Note

​​​☞ Registration is a request for approval, not a guaranteed confirmation.
​​☞ Approval is reviewed manually based on role, company, and session relevance.
​​☞ Attending the meetup requires a personal confirmation from our team.
​​☞ Tickets are non-transferable and valid only for the assigned guest.
​​☞ By registering, you agree that your details may be shared with Growth Marketing Pros and Teads for community access and event coordination and any other marketing-related communications.

📲 For better communications about your registration: MAKE SURE TO DOWNLOAD THE LUMA APP: IOS | ANDROID

​Here’s a glimpse of the stunning Panthera vibe: