From Product Obsession to Distribution Obsession

​You can build a great product. But if the right customers never find it, adopt it, or keep coming back, growth stalls. In this exclusive webinar, Sharesell founder Praise Olaoluwa shares the hard-earned lessons that transformed his company, from building products customers didn't urgently need to becoming relentlessly focused on distribution, customer insight, and solving problems people will pay to fix.

​Most founders believe the next breakthrough will come from shipping more features, redesigning the product, or perfecting the user experience. But the truth is, many startups struggle because they have a distribution problem.

​After multiple pivots and years of rebuilding Sharesell, Praise discovered that the biggest opportunities were uncovered through conversations with customers, understanding how businesses actually operate, and identifying the pain points that mattered most. That shift changed not only the product, but the entire business.

​In this practical, founder-to-founder conversation, you'll learn how to recognize whether you're building a "vitamin" or a "painkiller," how to uncover the real problems your customers need solved, and why distribution (not product perfection) is often the biggest driver of sustainable growth.

​Whether you're approaching product-market fit or scaling toward your first $1M ARR, you'll leave with actionable insights on customer discovery, founder-led growth, strategic partnerships, and building a business that customers actively pull into their lives instead of one you constantly have to push into the market.