Attribution Masterclass: Solutions

​If you've joined one of our previous Attribution Masterclasses, you've already learned about the gaps in modern day attribution.

​In our our updated Attribution Masterclass, we cover multiple angles to get to confident marketing decisions.

​Most teams are still asking the wrong question: which model is correct? The right question is: which lenses do we have, and are they pointed at the right campaigns?

​One lens is not enough. It never was.

​Barbara Galiza and Timo Dechau will show you how to build a multi-lens triangulated setup that produces confident decisions, not endless caveats.

​This workshop is hosted by Barbara Galiza and Timo Dechau and sponsored by Rudderstack.

​What to expect

​We will cover:

• ​Three types of attribution evidence: observed, stated, and statistical. Each answers different questions. Each has different blind spots.

• ​How to match the right lens to the right campaign type, from paid search to influencer to B2B brand.

• ​How to combine lenses into a rule-based layer your team can explain and your stakeholders can interrogate.

• ​Where to start: map your campaigns to lenses and find where you have no coverage.

​Confident budget decisions over perfect attribution. That is the goal.

​Who should attend

​Marketers, analysts, and growth teams responsible for measuring performance and advising on spend.

​Especially useful if you work with conversion tracking, media mix, post-purchase surveys, or channels that do not generate a click. If you're responsible for budget decisions but not fully confident in the data behind them, this session is for you.

​Bring your questions. We will keep time for Q&A.

​About Barbara and Timo

​Barbara writes 021 Newsletter on the intersection of marketing data. She has consulted for brands like Microsoft, Mollie and VEED.io on marketing measurement and analysis.

​Timo is one of the leading experts on event data analytics to help build better products and growth initiatives. He has worked with companies like Amplitude, Shimano, Cricut, Nürnberger Versicherung, and Audible.