Festive Fit Check: Marketplaces, Content and Lifestyle Consumer Trends

​Ready to decode what’s hot (and what’s not) in the world of lifestyle shopping? Join us for Festive Fit Check, where we’ll spill the tea on everything from premiumisation vs. value wars (AJIO’s got some spicy insights!) to the art of storytelling that sells more than just products. Whether you’re curious about cracking the code on marketplaces like Myntra and AJIO, or you want to know how D2C brands are building micro-communities that actually buy, this is your backstage pass.

​Expect real talk on GMV, spending patterns, and the strategies that are shaping the next wave of content-driven commerce. We’ll break down what works, what flops, and how you can make your brand the life of the party - no matter where you sell.