WebEngage <> Route Mobile, TRAI Pre-Tagging Updates

​India’s SMS ecosystem is undergoing a critical shift with TRAI’s latest pre-tagging updates.

For brands relying on SMS for transactional, promotional, or service communication, staying compliant is no longer optional; it’s operationally essential.

​What this session will cover:

​Join experts from Route Mobile and WebEngage as they break down what’s changing, what actions brands need to take, and how to prepare without disrupting ongoing campaigns.

TRAI Pre-Tagging, What’s New?

• ​Key regulatory updates and what they mean for brands

• ​Common gaps we’re seeing across enterprises today

​Compliance Timelines & Required Actions

• ​Important deadlines you need to plan for

• ​Step-by-step guidance on aligning your SMS setup

​Practical Implementation Insights

• ​How to operationalize compliance across systems

• ​Avoiding delivery issues, penalties, and campaign disruptions

​Live Q&A: Insights & Future SMS Trends

• ​Ask your questions directly to industry experts

• ​What’s next for SMS in India’s evolving regulatory landscape

​Who should attend?

• ​CRM & Retention Marketing Managers

• ​Growth & Lifecycle Marketing teams

• ​Product & Martech leaders

• ​Compliance, Ops, and Messaging teams

• ​Enterprises actively using SMS for customer communication

​Register Now | Limited Spots Only