The Art of Impact: Marketing Meaningful Work

​We're bringing together an intimate group of marketers, creatives, and storytellers to show-and-tell what it takes to actually break through with social impact in 2026.

​The format
Mission-driven leaders will share pieces of work that inspire them, followed by a candid discussion about the creative and strategic realities of marketing for good.

​Panelists

• ​Jacqueline Pezzillo, VP of Marketing and Communications, Room to Read

• ​Adrian J. Hopkins, Communications Leader and External Affairs Chair, Artistic Noise

• ​Kris Andrews, Director of Product Design, Understood.org

​What we'll explore

• ​What makes impact storytelling actually land in 2026?

• ​How do you balance authentic storytelling with the pressure to prove ROI?

• ​When does production value matter, and when does it get in the way?

​The evening
Craft drinks, dinner-worthy hors d’oeuvres, show and tell, and real connection with peers who get it at Air's creative clubhouse in Chinatown.

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