Let's Get Visible:SEO & AIO 101

​Let's Get Visible:SEO & AIO 101 presented by RULE

​A beginner-friendly, practical SEO + AIO session that shows you how people discover small business websites. We’ll cover what to change on core pages so you show up more often, without becoming a full-time blogger, tech nerd, or paying for ads. We’ll implement the basics live by optimising your homepage together, so you leave with not just notes, but real progress.

​In this class, you'll learn :

• ​How Google and AI discovery actually work

• ​Optimisation for humans first (especially for creative brands with less traffic + longer sales cycles)

• ​Best-practice essentials: clear copy, metadata, headings, internal links, image optimisation

• ​The “wow-factor” layer: content hubs, landing pages, backlinks, authority signals

• ​A live homepage optimisation + a repeatable template you can use on the rest of your site

​<Instructor> Ruth Lever

​Ruth Lever is the founder of Rule, a strategic brand and web design studio working with female founders to create businesses that are as hot as they are hardworking. Her approach sits at the intersection of design, technology, and search visibility, creating drool-worthy digital experiences that stand out, get found, and convert.

​<Schedule>

​10:30AM - 1:00 PM : Workshop

​1:00PM - 1:45 PM : Social Time (Optional) Please feel free to stick around to mingle and swap ideas with our community of creators and small business owners.