​How to Build a Brand for Growth

​11 September | 12:00–12:30
Main Stage, Tech Open, Stockholm

​The best products don't always win. The best brands do.

​Join three of the Nordics' leading brand builders for a conversation on how startups can build brands that create trust, accelerate growth, and become category leaders.

​From launching new companies to scaling global brands, this panel explores how branding influences everything from customer acquisition and product adoption to hiring, fundraising, and long-term competitive advantage.

​Whether you're building your first startup or scaling an established company, you'll learn why brand is no longer just a marketing function, it's a growth strategy.

​What we'll discuss

​Together, we'll explore:

• ​How to build a brand people instantly understand and remember

• ​The role of brand in driving growth and customer acquisition

• ​Creating a consistent brand across product, marketing, and culture

• ​Balancing creativity with performance marketing

• ​Common branding mistakes early-stage startups make

• ​How great brands become category leaders

​Expect an honest conversation filled with practical insights, real examples, and actionable advice from leaders who have built some of the Nordics' most recognizable technology brands.

​Who should attend?

​This panel is ideal for:

• ​Founders

• ​Startup teams

• ​Marketing & Growth professionals

• ​Brand leaders

• ​Product leaders

• ​Designers

• ​Anyone interested in building memorable companies

​What you'll gain

​You'll leave with:

• ​A better understanding of how brand drives long-term growth

• ​Practical lessons from some of the Nordics' leading brand builders

• ​Insights into building trust, differentiation, and customer loyalty

• ​Actionable ideas you can apply to your own company

​Moderator

​David Ahlin (Partner, Bellbird)

​Speakers

• ​Mimmi Grafström (Senior Director Brand, Legora)

• ​Linnéa Kornehed Falck (Co-founder, Einride)

• ​David Sandström (Chief Marketing Officer, Klarna)

​This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.