Get Better Copy From AI
During this FREE Masterclass, I’m showing you how to use my “DECISION Pass Method” to get better copy from AI without asking it to write a single word, so you can:
→ Find conversion problems before you pay for traffic
→ See what your buyer still needs to know or believe
→ Know what to fix... and what NOT to touch
📅 September 17, 2026 | 11am ET
⏰ 60 minutes
💻 LinkedIn Live
🎟️ Completely FREE
The longer you work on a piece of copy, the harder it is to see what’s missing.
You know the product. You know what you meant to say. And you know all the context that never made it onto the page.
All of these things are invisible to your customer.
So you can spend hours rewriting copy when the thing hurting conversion isn’t the writing at all.
Here’s what we'll cover in this session:
1️⃣ How to find problems you’re too close to the offer to see
Spot unanswered questions, assumptions and other problems that are easy to miss when you already know the offer inside and out.
2️⃣ The right way to run a DECISION Pass audit on your copy
Get the questions I use to figure out what your buyer needs to understand, believe and know before they’ll take action.
3️⃣ How to know what to fix (and what NOT to touch)
Learn how to separate the problems that could cost you conversions from AI suggestions that will just make your copy sound like everyone else's.
Why learn from me?
→ I’ve spent 15+ years writing and approving marketing copy for Tony Robbins, Rolling Stone Culture Council, Fast Company Executive Board and Forbes Councils.
→ I’ve led messaging for campaigns that generated $16M+, attracted 1M+ opt-ins and increased conversion by as much as 86%.
As a copy chief, a big part of my job is figuring out whether the copy is the problem. And if so, what needs to change.
This session is for you if you:
→ Write copy and want a second set of eyes before anyone else sees it
→ Approve copy and need to know whether it’s ready to go live
→ Pay for traffic and want to catch conversion problems early
→ Have copy that isn’t converting and don’t know what’s getting in the way
There’ll be a live copy audit, so bring something you want to put through the DECISION Pass gauntlet!!