Go-to-market AI in 2026
Your LinkedIn feed is full of it. Another "AI GTM playbook" from someone who's never carried a bag. Another hot take about AI BDRs from a guy who sells an AI BDR. Another thread that starts with "Most founders get this wrong" and ends with a link to a $497 course.
It's exhausting. So we’re doing something about it.
We’re hosting a happy hour for operators in the trenches to share practical tips that people can take away to use AI to improve how they sell and market - without needing to buy a new product or spend a weekend figuring out how to use Claude code.
It’ll include networking, and a panel discussion with leaders from some of the fastest growing companies in AI go-to-market tech to share what they’re seeing from their fastest growing customers.
This isn't a vendor showcase in disguise. We're not doing product demos or treating attendees as "leads." The goal is simple: you walk away better at your job than when you came in, and with new connections you can keep learning from.
Agenda
6:00 PM – Check-in, networking & light bites
6:45 PM – Panel kick-off
7:30 PM – Q&A
8:00 PM – Closing & continued networking
About the panelists
Matt Serna - Head of GTM @ Lightfield. Matt leads go-to-market at Lightfield, the fastest growing AI-native CRM. Before Lightfield, he was CMO at Replicant and Notable, and held GTM leadership roles at MuleSoft. He's spent his career helping companies figure out how to sell and market technical products, and is focused on practical applications of AI tools to enable agent-led growth.
Jack Brethauer - Sales leader @ Rox. Jack is a founding GTM leader at Rox, the AI-powered revenue operating system backed by Sequoia and General Catalyst. Before Rox, he spent years in enterprise sales at GitLab and MuleSoft. He's got a front-row seat to how teams are applying AI to managing complex, multi-stakeholder sales cycles.
Justin Parnell - Founder, Justin GPT. Justin is 2x founder and former VP of Marketing at Brightidea. He now runs Justin GPT, where he builds custom AI agents, automations, and workflows for executives and teams. He writes and teaches extensively on practical AI adoption, including which tools to select for what and how to drive adoption across go-to-market teams.