Revenue Logic & Business Model

​A business becomes fundable when investors understand how it creates sustainable financial value.

​In this webinar, you'll learn how to design a business model that demonstrates commercial viability, financial sustainability, and growth potential.

​You'll learn about:

​• what investors expect to see in a business model
• different revenue models and pricing strategies
• unit economics, margins, and financial sustainability
• what makes a business scalable
• the most common business model weaknesses identified by investors

​Speaker

​Maria Povilaite is Co-founder and Board Member of NewDoor, a startup strategist, investment readiness expert, and specialist in social innovation and social impact.

​Over the past 13 years, she has helped more than 100 founders and startup teams design stronger business models, prepare for investors, and build companies that are commercially viable, scalable, and capable of creating long-term impact. Maria has worked with founders, investors, accelerators, universities, and public innovation programmes across Europe and Africa. Her work focuses on helping founders understand the business logic investors look for and translating innovative ideas into investable companies.

​Women Founders Investment Readiness Pipeline 2026 is an expert-led programme supported by Riga City Council.
Participation is fully funded for eligible founders.