AARRR 2.0: Architecting an AI-Ready Growth & GTM Engine for B2B SaaS & Startups
AARRR 2.0: Architecting an AI-Ready Growth & GTM Engine for B2B SaaS & Startups
Most B2B and SaaS teams don’t fail because of weak marketing—they fail because their revenue architecture leaks. In this high-impact session, Irina Dubovik introduces AARRR 2.0 , an evolution of the classic AARRR model (inspired by Dave McClure) model into a modern, AI-ready Growth & GTM operating system.
What you’ll experience:
Theory: Why $10K–$50K/month is silently lost in misaligned funnels—and how AARRR 2.0 reconnects ICP, JTBD, activation, conversion, revenue, retention, and referral into one logic.
Practice: Real GTM funnel maps, activation triggers, and AI use-cases that teams deploy to double conversions, triple outbound efficiency, and cut CAC by 30–50%.
Q&A: Live teardown of common funnel leaks, investor-grade traction signals, and how to make your startup fundable faster.
This is not a motivational talk. It’s a working blueprint founders, operators, and investors can apply immediately.
This is a hands-on working session. Please bring a laptop or something to take notes.
Important: Please plan your time and travel in advance to ensure you can fully benefit from the session and hands-on cases. The event will start promptly at 5:00 PM with no delays.
About Irina Dubovik
AI Growth & GTM Architect B2B | SaaS | Startups, Founder & CEO at Web3 Digital Marketing.
Creator of AARRR 2.0 — AI-ready revenue framework. Mentor to 1,000+ startups in 20+ countries (Techstars, Mana Tech, scale2miami), collaborating with global tech parks, accelerators, universities, and industry associations. Startup World Cup Miami Coordinator.
TOP 100 Women of the Future in Emerging Tech.
Google AI certified.
MindStudio AI-Agent Ambassador.
About Mana Tech
At Mana Tech, our mission is to transform Miami into the ultimate hub for entrepreneurship across the Americas. From the heart of Downtown, Mana Tech is building the infrastructure of innovation that fuels this vision — connecting world-class entrepreneurs with capital, mentorship, and market access in a city positioned to lead the next era of hemispheric growth.
By attending this event or confirming your attendance, you agree to receive marketing communications from Mana Tech and its affiliated brands. You may unsubscribe at any time.