​Who is most likely to buy your product first?

​Many deals we review struggle to clearly identify their ideal customer. Founders often know the problem they are solving but have difficulty defining who feels that pain most acutely and is most likely to become a paying customer. During this working session, participants will define their Ideal Customer Profile, prioritize customer segments, and leave with a clear target market that can be used throughout their pitch deck, sales strategy, and fundraising efforts.

​Takeaway:
✓ Defined ICP
✓ Prioritized customer segments
✓ Initial target market