AI/Marketing Breakfast Seminar

​Every marketing conversation right now goes through AI, faster content, faster targeting, faster optimization. But faster isn't the same as better, and the research on what actually drives marketing effectiveness tells a more complicated story than the AI hype suggests.

​Join us for a breakfast seminar during Nordic Tech Week where Magnus Wretblad, who's building AI-driven marketing systems in practice, and Erik Modig, whose research has reshaped how the industry thinks about creativity and effectiveness, to discuss AI and Marketing. What does AI actually change about marketing that works, and what does it put at risk? (More speakers TBA)

​Expect a candid conversation, not a product pitch: where AI genuinely improves marketing outcomes, where it's mostly noise, and what marketers should actually be doing differently in 2026. Coffee and breakfast from 08:30, talk and discussion to follow.

​Note: This event is first come first serve. When the venue is full, the doors close.

​This event is hosted by Multiply, the Agency OS that helps agencies scale like tech companies.

​About the speakers

​Magnus Wretblad is a Stockholm-based advertising/brand-communications veteran who has moved deliberately into the AI-and-marketing space. His career runs through top Nordic agency work — he held account/client leadership roles (Account Executive, Account Supervisor, Account Director, Client Director) at Forsman & Bodenfors, working on award-winning campaigns for Volvo (including "The E.V.A. Initiative," a Cannes/D&AD/Webby/Gerety-winning safety campaign) and Polestar.

​Erik Modig is a Swedish marketing academic — an assistant professor at the Department of Marketing and Strategy, Stockholm School of Economics (SSE), and a researcher at SSE's Center for Consumer Marketing, one of Europe's leading research centers on advertising effectiveness. In 2024, Resumé named him one of the most influential figures in Swedish marketing, citing his role professionalizing the field and bridging academic research with industry practice amid disruptions like the "AI revolution.

​This event is part of Nordic Tech Week. The event is independently organised by the host. If you have any questions about Nordic Tech Week, please contact events@nordictechweek.org. Questions about this event should be directed to the event host.