[Webinar] Capital decisions that compound - a session for SaaS founders

​Capital strategy for mid-market SaaS founders isn't just about whether to raise or to bootstrap growth. It's about understanding all the tools available: equity, growth capital, structured debt, strategic M&A, and how each one affects your ownership, your metrics, and your timing to maximize valuations.

​Novel Capital and L40° (Tech M&A) are hosting a live session for mid-market B2B SaaS founders to walk through exactly that.

​What we'll cover:

• ​The full capital toolkit (equity, debt, and revenue-based financing) and when each one fits

• ​How capital decisions made 12–18 months before a transaction can affect valuation and founder outcomes

• ​What buyers and investors actually look for in a SaaS business

• ​Real scenarios: bootstrapped founders weighing their first outside capital, venture-backed founders optimizing before a raise, partial liquidity vs. full exit, etc.

​Who should join:

• ​Mid-market B2B SaaS founders who are bootstrapped or seedstrapped and starting to think about what's next.

• ​Founders who have taken institutional or VC capital and are optimizing their position before a raise or exit.

• ​Founders exploring their M&A options, whether that's a full exit, partial liquidity, or a strategic growth round.

​​​About the hosts

​Novel Capital provides non‑dilutive growth capital to B2B SaaS and tech founders. If you are doing $500K+ in TTM revenue and looking to fund growth initiatives without giving up equity, they are worth a 20‑minute conversation. Novel typically funds within 30 days of a completed application, from $100K up to $2M.

​​​L40° is a cross-border M&A advisory firm for tech founders, specializing in sell-side advisory and strategic debt solutions. With offices in Miami, Madrid, and Lisbon, the firm has facilitated over 180 deals and raised more than $1B in capital for clients. Operating in the mid-market space, L40° works alongside technology and software founders throughout the entire exit process: from preparing the company to sell, to running a competitive process, and ultimately maximizing value.