Webinar: If you already have Claude or ChatGPT, do you still need a traditional brand monitoring tool?

​Can Claude or ChatGPT replace your brand monitoring tool?

​AI assistants can already search, summarise and analyse huge amounts of information. So how much of your brand monitoring setup can they realistically replace?

​In this practical session, Oliver Rochford, ex-Gartner, CEO and founder of Aunoo, and The Cyber Futurist, will build a brand monitoring workflow using standard AI tools, show what works surprisingly well, and then push it until the limitations become obvious.

​We’ll look at what you can do yourself with Claude or ChatGPT, where things start to break down when monitoring needs to be continuous, reliable and scalable, and what changes when you move from occasional research to an enterprise-grade setup.

​We’ll cover:

• ​what AI assistants can genuinely handle today

• ​how to build a simple brand monitoring workflow

• ​where memory, continuity and scale become a problem

• ​what gets harder when you monitor multiple topics and sources over time

• ​where a dedicated intelligence platform starts to make sense

​No vague “future of AI” talk. Just a practical look at what works, what doesn’t, and where the line actually is.

​Live Q&A with Oliver at the end.