The CMO Circle

So many discussions and articles about marketing and sales alignment.  But what about marketing and product? It's absolutely critical that these two functions worth hand in hand to deliver growth yet do us marketers really understand the product function and how we can best work together.

We'll be discussing the secrets of success with two seasoned product leaders:

 CPO TravelLocal, LFC, Formerly Amazon and Klarna, Citi Ventures

 - CPO Obama Foundation, O'Reilly Media, Much Better Adventures and Learnerbly

a) What makes a successful product function

b) Who owns what (pricing, customer research, website.....)

d) How to align the two functions and pitfalls to avoid

e) Building joint roadmaps, objectives and KPIs   

There will be plenty of examples and takeaways and time for Q&A too. 

The Secret to Product and Marketing Alignment - webinar with CMO Circle