AEO & AI Product Discovery: How Consumer Brands Get Found
Get Found. Win the Basket. Earn the Reorder.
AI is creating new opportunities for consumer brands to attract shoppers, improve product discovery, convert more customers, and encourage repeat purchases. But where should brands start, and how can they turn AI’s potential into practical action?
Join RetailWire and SHOPLINE for an educational session hosted by Chase Binnie, CEO of RetailWire, and led by Hani Shabsigh, Head of Product at SHOPLINE, exploring how consumer brands can apply AI across the customer journey, from helping shoppers discover products to making purchase decisions and bringing customers back.
Through real-world brand examples and practical applications, we’ll explore how better product information, useful content, and AI-assisted workflows can help brands improve the shopping experience and make more of their existing knowledge and data.
What You’ll Learn:
Get Found: Help shoppers discover your brand and products across search and AI-powered experiences.
Win the Basket: Use accurate product information and helpful content to answer shopper questions and support confident buying decisions.
Earn the Reorder: Make product guidance and post-purchase experiences more useful to encourage customers to return.
Put AI to Work: Identify practical ways AI can help your team create, organize, and optimize content while keeping accuracy and brand expertise at the center.
The session will include real consumer brand examples, a live AI demonstration, and actionable ideas you can take back to your team.
Whether you’re exploring your first AI use cases or looking for ways to improve existing workflows, join us to discover practical ways to put AI to work for your brand.
Join the conversation with RetailWire and SHOPLINE.