Setting the Trend
An afternoon of travel, fashion, and a city ready for its close-up.
San Francisco has never waited for permission to set the trend. It's a place of rebels and inventors, artists and makers, and next fall Vogue World arrives for the first time ever, putting the city center stage for the fashion world.
After a year of Super Bowl and World Cup crowds, all eyes are back on us. In addition to tech and sports, San Francisco is also about to become the epicenter of fashion and culture.
Join us for an afternoon exploring the latest in travel, fashion, and culture, capped off by a runway show featuring familiar faces from across hospitality and beyond, followed by a reception. Speakers and lineup to be announced.
This event is complimentary for Hotel Council members. Space is limited, and registration is required.
Presenting Sponsor: Expedia Group
Gold Sponsors: United Airlines and Macy's
Thank you to our sponsors for making this event possible and for their support of our hospitality community.
Date: Thursday, October 29, 2026
Time: 4:00 - 6:00 PM
Location: Macy's Union Square
Cost: Complimentary for Hotel Council members
Not a member? Contact us at info@hotelcouncilsf.org to learn more.
Capacity & Attendance Policy
Attendance is first-come, first-served. Once we reach the venue's 200-person capacity, a waitlist will be enabled. We appreciate your cooperation in helping us maintain a balanced and diverse representation of our membership.
Not a member yet? Want to check your membership status? Contact Raina Christeson at rchristeson@hotelcouncilsf.org.
Website: hotelcouncilsf.org