​about the session:

​the main idea: business publications reach beyond your industry into the broader market. the pitch is different, the bar is higher, and the signal is stronger. you'll build your business byline pitch and workshop it live.

​the purpose: this is byline bootcamp — session two of three. last week you wrote for your industry. this week you write for the broader business community.

​for members only. to submit a question you'd like us to address during media lab, please send it to [email protected]

​what to expect:

​format: we host virtually on zoom.

​who it's for: media lab members who attended session one or who have a trade piece already in progress.

​about media lab:

​media lab is a roundtable that teaches executives and founders to become the definitive voice in their category through strategic media placement. members get weekly strategic sessions, direct access to working journalists, frameworks for pitching and placement, campaign teardowns, and a community of executives building category authority in outlets like Axios, Forbes, Fast Company, Newsweek and Rolling Stone.

​for nonmembers: like what you see? learn more about membership at laureldevelops.com/medialab

​ready to join? get access now at luma.com/medialab