Let’s Measure: Business Impact of Design
About the Event
Let’s Measure: Business Impact of Design is the sixth edition of the Let’s Define conference series, taking place on 11 April in Barcelona at La Fabrica & Co.
The event brings together designers, founders, product teams and marketers to explore how creative work intersects with business decisions. Through conversations with practitioners and industry leaders, we will look at how design influences products, brands and companies, and how that influence is understood across different teams.
The program will include three public talks from our team and invited guests, followed by a roundtable discussion and an informal afterparty with drinks, coffee and networking.
Let’s Define is organised by Embacy and Kidults, two creative agencies working at the intersection of design, branding and digital products.
What We Will Explore
This edition focuses on how design connects to business outcomes and how teams attempt to understand that connection.
Some of the questions we will touch on include:
how design influences product and business decisions
how design impact can (or cannot) be measured
how designers, product teams and founders see this problem differently
what happens when creative work meets business metrics
The goal is not to resolve the tension between design and business, but to better understand where these two worlds intersect.
Format
The event will include:
three public talks from the Let’s Define team and invited speakers
a roundtable discussion exploring different perspectives on the topic
an informal afterparty and networking sessions
Expect a relaxed atmosphere with plenty of time to meet people from the Barcelona design and product community.
Who This Event Is For
Let’s Define is designed for people working at the intersection of design, product and business, including:
• designers and design leads
• product managers and product teams
• founders and startup operators
• marketers and brand strategists
• anyone interested in how creative work influences companies
Location
La Fabrica & Co
Barcelona
La Fabrica & Co is a coworking space that hosts creative and tech communities in the city.
About Let’s Define
Let’s Define is a series of design events in Barcelona exploring the intersection of design, business and technology.
The conference brings together designers, founders and product teams to discuss how creative work shapes products, companies and industries.
The series is organised by Embacy and Kidults.
Tickets
Tickets are available for €30 now.
Join us to unpack real cases, challenge assumptions, and discuss how design value can, and sometimes cannot, be translated into the language of business.