From Zero to $10M: The Silicon Valley AI Growth Bootcamp
Instructor’s Welcome
A Personal Message from Dr. Paul Fang
Over the past two months, I’ve had deep, candid conversations with many AI founders.
Almost all of them are technically exceptional.
Their products are strong.
Their engineering is world-class.
But the moment we shift the conversation to growth, the same questions emerge:
👉 The product is built — but where do users actually come from?
👉 How do you truly break into overseas markets?
👉 How do you execute Product-Led Growth — instead of just putting “PLG” in your pitch deck?
👉 How do you build a Founder IP that drives real traction — not just content that feels good but converts nothing?
Many of you have also asked me:
“Dr. Fang, how did BFC grow from a few dozen members to 100,000+? What’s the real engine behind it?”
To be transparent — much of our growth structure was shaped behind the scenes by one key person: GTM growth expert Chang Chen.
She didn’t give us random tactics.
She helped us build systems:
• Channel architecture
• Content structure
• Founder IP positioning
• Growth rhythm and sequencing
It wasn’t experimentation without direction.
It was structured thinking.
That’s why I’ve invited her to host a dedicated GTM Growth Workshop for BFC.
And she’s not just theoretical.
Chang has served as a growth advisor to breakout AI companies like HeyGen, Otter.ai, Gamma, Bardeen, Cartesia, Autoblocks AI, Conversion, zeemo.ai, Wegic.ai, LiveX AI, Xmind, AddEvent, FirstRound AI, Jobright.ai, Lanhu, Linkloud, and MileIQ — helping teams scale from zero to millions of users, and from zero to eight-figure ARR.
In this workshop, we will systematically break down:
1️⃣ The Global Growth Channel Landscape
• 15+ overseas growth channels
• What team structure fits each product stage
• How to match channel strategy with product form
2️⃣ Deep Dives into High-Leverage Channels
🔹 Product-Led Growth (PLG)
🔹 Influencer Marketing
🔹 SEO & GEO (the new search logic in the AI era)
🔹 Founder IP Marketing — turning your personal brand into a long-term growth asset
I’ve said this many times:
AI lowers the barrier to building products.
But real growth capability is still rare.
If you are:
• An AI founder
• Expanding globally
• Ready to master GTM systematically
• Or looking to turn your Founder IP into a durable asset
I strongly recommend you join us.
Growth is not luck.
It is structure.
Get the structure right — and the flywheel turns.
Course Content Outline
I. Overview of Overseas Growth Channels
15+ Channels and Their Adapted Products and Teams
This section introduces multiple overseas growth channels, including social media, search engines, content marketing, and more. It analyzes which product types are best suited for each channel and the required team structures to ensure effective resource allocation and maximum market coverage.
Key Focus: The critical importance of product-channel fit for success. By promoting the right products through the correct channels, you can increase customer acquisition efficiency and market responsiveness, driving overall business growth.
Reference: https://www.hockeystick.io/product-channel-fit
II. In-Depth Analysis of Key Channels
Real Cases, Data Analysis, and Cost-Benefit Assessment
Product-Led Growth (PLG)
Discusses how to attract users through the product itself and reduce acquisition costs
Analyzes successful PLG case studies, showcasing user growth and retention data
Influencer Marketing
Explains strategies for collaborating with industry influencers and leveraging their audiences to boost brand exposure
Provides real-world cases and analyzes the relationship between investment and returns
SEO and GEO
Introduces the fundamental principles of search engine optimization and geographic optimization to improve website rankings in search results
Showcases successful SEO and GEO case studies, analyzing traffic growth and conversion rates
Founder IP Marketing
Explores how to leverage a founder's personal brand for market promotion, increasing trust and brand awareness
Shares relevant cases and evaluates their contribution to brand influence and sales
About the Instructor
Chang Chen is the founder of Hockey Stick, a growth strategy and go-to-market advisory firm that has helped startups and scale-ups unlock rapid, sustainable expansion. Based in San Francisco, Chang has a strong track record in scaling technology companies — with multiple successful exits and experience working with leading players like Otter.ai, HeyGen, Cartesia, and Gamma early in their growth journeys.
Chang is known for blending product insight, data-driven strategy, and creative marketing to drive “hockey stick” growth — helping companies go from traction to breakout success. Their work spans strategic GTM frameworks, creator-led distribution models, and leveraging AI to empower high-impact, efficient teams.
About the Host
The Bay Area Founders Club (BFC), founded by Dr. Paul Fang in Silicon Valley in 2022 and managed by a dedicated group of Stanford alumni and students, is a thriving community of over 100,000 members, including more than 5,000 startups and over 1000 venture capital firms. With most startups in our network raising $1-10 million, and some exceeding $20 million, our mission is to empower creators who aspire to make a global impact. We provide the essential resources, support, and connections needed to transform visionary ideas into reality.
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