​One of the biggest questions founders ask in Silicon Valley is simple:

​How do you actually go from building a product → to getting real users → to reaching $10M in revenue?

​Many startups build impressive technology, but struggle with distribution, growth, and go-to-market strategy.

​The truth is:

​Great companies are not just built on technology.
They’re built on distribution.

​That’s why we’re hosting a hands-on Go-To-Market workshop for AI founders and builders with growth expert Chang Chen.

​Chang Chen has served as a growth advisor to breakout AI companies like HeyGen, Otter, Gamma, and more - helping teams scale from zero to millions of users, and from zero to eight-figure ARR.

​

​How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

​What You’ll Learn

​In this workshop, we’ll break down the actual GTM playbooks used by successful AI startups in Silicon Valley.

​I. Overview of Overseas Growth Channels

​​15+ Channels and Their Adapted Products and Teams

​​This section introduces multiple overseas growth channels, including social media, search engines, content marketing, and more. It analyzes which product types are best suited for each channel and the required team structures to ensure effective resource allocation and maximum market coverage.

​​Key Focus: The critical importance of product-channel fit for success. By promoting the right products through the correct channels, you can increase customer acquisition efficiency and market responsiveness, driving overall business growth.

​​Reference: https://www.hockeystick.io/product-channel-fit

​​II. In-Depth Analysis of Key Channels

​​Real Cases, Data Analysis, and Cost-Benefit Assessment

​​Product-Led Growth (PLG)

• ​​Discusses how to attract users through the product itself and reduce acquisition costs

• ​​Analyzes successful PLG case studies, showcasing user growth and retention data

​​Influencer Marketing

• ​​Explains strategies for collaborating with industry influencers and leveraging their audiences to boost brand exposure

• ​​Provides real-world cases and analyzes the relationship between investment and returns

​​SEO and GEO

• ​​Introduces the fundamental principles of search engine optimization and geographic optimization to improve website rankings in search results

• ​​Showcases successful SEO and GEO case studies, analyzing traffic growth and conversion rates

​​Founder IP Marketing

• ​​Explores how to leverage a founder’s personal brand for market promotion, increasing trust and brand awareness

• ​​Shares relevant cases and evaluates their contribution to brand influence and sales​

​What Makes This Workshop Different

​Most startup advice online focuses on fundraising.

​But the truth is:

​Investors follow traction.

​This workshop focuses on what matters most for founders:

​• Getting your first customers
• Building a growth engine
• Scaling your product distribution

​Because traction changes everything — from fundraising to hiring to product development.

​Who Should Attend

​This workshop is designed for:

​• AI startup founders
• early-stage startup teams
• builders launching new products
• founders preparing to raise venture capital
• product leaders responsible for growth

​If you’re building a startup and thinking about how to scale users and revenue, this session will be highly relevant.

​Why This Matters Right Now

​The AI wave is creating thousands of new startups.

​But only a small percentage will figure out how to go from product → traction → scale.

​Understanding go-to-market strategy is becoming one of the most valuable skills a founder can develop.

​That’s exactly what we’ll focus on in this workshop.

​VIP Dinner (6 PM) 🍽️

​Join us for a curated dinner following the workshop, with several VCs and top founders in the room.

​For investors looking to meet high-quality founders early,
this is a great opportunity to connect over:

​• Strong founders
• High-signal conversations
• Real deal flow

​📅 March 21, 6 PM
👉 Register here: https://forms.gle/CLb6rZ7FLHHycWpz9

​Q&A

​1. Why is this workshop priced at a premium?

​a. Chang Chen typically charges $1,000/hour for advisory services—this workshop delivers that level of insight in a structured, hands-on format, making it highly valuable for founders.

​b. We intentionally keep the group small and curated to ensure every participant gets personalized feedback and has their questions fully addressed.

​2. Where is the workshop hosted?

​This workshop is offered in a hybrid format:

• ​🌐 Online (accessible globally)

• ​📍 In-person at our new office in Palo Alto (near Stanford University)

​About the Instructor

​Chang Chen is the founder of Hockey Stick, a growth strategy and go-to-market advisory firm that has helped startups and scale-ups unlock rapid, sustainable expansion. Based in San Francisco, Chang has a strong track record in scaling technology companies — with multiple successful exits and experience working with leading players like Otter.ai, HeyGen, Cartesia, and Gamma early in their growth journeys.

​Chang is known for blending product insight, data-driven strategy, and creative marketing to drive “hockey stick” growth — helping companies go from traction to breakout success. Their work spans strategic GTM frameworks, creator-led distribution models, and leveraging AI to empower high-impact, efficient teams.

​Instructor’s Welcome

​​​​About ​the Host

​​​​The Bay Area Founders Club (BFC), founded by Dr. Paul Fang in Silicon Valley in 2022 and managed by a dedicated group of Stanford alumni and students, is a thriving community of over 100,000 members, including more than 5,000 startups and over 1000 venture capital firms. With most startups in our network raising $1-10 million, and some exceeding $20 million, our mission is to empower creators who aspire to make a global impact. We provide the essential resources, support, and connections needed to transform visionary ideas into reality.

​​Unlock insider access and elevate your founder journey—join BFC Premium NOW.