POTATO PRESENTS…AN EVENING WITH NIR EYAL in partnership with Kekst CNC
Exclusive Invitation to Nir Eyal's limited UK tour
On a limited UK tour, New York Times bestselling author Nir Eyal stops in London to unpack the science behind belief, and why it might be the most underrated lever in your business.
Drawing from his new book Beyond Belief, Nir will show how the hidden assumptions inside your team, your product, and your market shape everything, from hiring decisions to user behaviour to whether your culture actually holds under pressure. His Three Powers of Belief framework (Attention, Anticipation, Agency) is grounded in neuroscience and psychology, and built for people who want evidence, not just inspiration. POTATO Co-Founder, Paul Armstrong, will be grilling Nir Eyal live followed by audience Q&A.
Join POTATO alongside founders, startup execs, and the ecosystem around them; the operators, investors, and enablers who know that how people think is often the biggest variable in whether a company succeeds or stalls. The event is open to everyone but POTATO members will be given priority, join over at potato.tech today!
Spaces are limited. This is a room you'll want to be in.
Oh, and the first 100 guests to arrive will receive a free copy of Beyond Belief thanks to strategic communications advisors Kekst CNC.
About Nir Eyal
Nir Eyal is the New York Times bestselling author of Hooked — the book that shaped how a generation of founders think about product — and Indistractable. His new book, Beyond Belief, turns the same rigorous lens on the beliefs that quietly run our decisions, our teams, and our lives.
→ nirandfar.com → Beyond Belief
About Kekst CNC
Kekst CNC is a leading global strategic communications consultancy, trusted by organisations from early-stage ventures to the world's largest corporations. With 15 offices worldwide and five decades of experience, they help companies protect and enhance their reputations at the moments that count most. kekstcnc.com
About POTATO
POTATO (potato.tech) is a members-only community for the people building what's next. We bring together founders, operators, and the ecosystem around them for events that go beyond the surface. POTATO champions critical thinking, honest conversation, and the connections that actually move things forward.
About Kindling
Kindling (withoneder.com/kindling/) is Oneder's newest space in White City, created to spark ideas, fuel growth and bring people together. Inspired by the area’s long history of reinvention, it’s a place designed to help ideas take hold, momentum build and businesses to thrive.
Set across 30,000 square feet at White City Place, Kindling isn’t one size fits all. Whether you’re flying solo, growing a business or bringing your team together, it offers flexible, community first workspace that works around you, however you work.
NOTE: All signups will have their data shared with partners. Please let POTATO know if you would prefer not to get super dooper things from them like free days of coworking etc.