​Workshop includes 1-month usage of Core, our all-in-one marketing platform. More below.

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​Hey, it's Reuben from Daily CMO.

​If there’s one thing I’ve learned after running 10+ paid conferences… it’s this:

​People don’t pay for information. They pay for transformation. 

​Over the last 5 years, I’ve built and sold out events like Digital Summit, Drinkentrepreneurs and most recently, the Underdog Con series – where people happily paid RM200-500 for a ticket. 

​The reason that I was able to sell out these events, is not because we're popular or because the speakers were big shots (In fact, we invite underdogs!)

​Why would people pay to attend our events, when they are literally tons of other conferences, that are either really cheap or free?

​It all comes down to positioning

​Positioning is when you speak clearly to your customer’s inner desires, fears and worries. 

​When you properly communicate your product's (or service) unique value proposition and create desire in the minds of consumers – everything becomes easier.

• ​Your ads will convert cheaper.

• ​You'll meet less resistance.

• ​Your marketing will feel easy.

​Positioning helps your customer think: “Wow, this is made for me!”

​The mistake businesses make is they jump straight into ads, content and technology. Having the best AI tool or going viral, wouldn't help if your product positioning is off.

​In this workshop, I want to help you re-align your positioning.

​Workshop Outline

​This is a 4-hour, practical, hands-on workshop for founder-led businesses who want clearer messaging, stronger positioning, and to make their marketing feel "easy".

​Part 1: The Underdog Advantage

​Why and how to get people buy your offer, even if you're not the biggest name.

• ​Transformation > information

• ​How Underdog Con sells out each time (while "free" conferences struggles)

• ​What “positioning” actually means

• ​Win by being sharper, not louder

​Part 2: Customer Clarity: The HEART Framework

​A strong product positioning starts by understanding your customer's inner dialogue. This comes from TALKING to your customers. Not figuring it out in your head.

​Part 3: Build Your Positioning That Sells

​Then we'll rewrite your messaging, and build a positioning based on what we've learned from your customers and people, based on the problems they have.

​Part 4: Apply Your Positioning

​Finally, we turn everything into a marketable asset (using the DailyCMO app) – creating a landing page, that you can use to test your offer (with your new positioning) in the market.

​Remember. Marketing is doing a series of experimentations.

​Bonus: 1-month DailyCMO App (Worth RM399)

​An all-in-one marketing platform built on the powerful GHL engine, enhanced with DailyCMO’s marketing systems, workflows, templates, and support for founder-led brands.

​We'll use the platform to build your landing page during the workshop.

​You can choose to continue subscribing at RM349/month after the 1-month usage.