

Surfer Visibility Club: Berlin Edition π©πͺ
βSurfer Visibility Club: Berlin Edition π©πͺ
βAI search is reshaping how brands get discovered.
Google is no longer the only place where people search.
βAI answers, recommendations, and citations are influencing what gets seen β and what gets ignored.
The real question:
Is your brand showing up where decisions are made?
We left Warsaw with one clear signal: people are hungry for this conversation.
βSo we're bringing it to Berlin.
βSurfer Visibility Club is a curated, in-person session for CMOs, SEO and marketing leaders navigating this shift.
βJoin a closed-door conversation with operators working on AI-led SEO every day β focused on what's actually moving the needle.
βNo sponsors. No sales pitches.
βJust practical insights, honest discussion, and the chance to connect with other senior marketing leaders in Warsaw.
βBuilt for CMOs, Heads of SEO, and marketing decision-makers responsible for growth and visibility.
β> Speakers:
βMichal Suski, Co-Founder & Head of Innovation @ Surfer
βNiklas Buschner, Founder & CEO @ Radyant
Michael Lippert, Head of Marketing DACH @ Positive
β> What to expect
βWhat to expect
βAI Search Visibility in Practice
Two deep-dive sessions on how brands can show up in AI answers, recommendations, and citations β and what's actually driving results today.
βData & Research from the Front Line
Michal Suski will share original Surfer data and research from 365 days of reverse engineering AI search β giving you a grounded, numbers-backed view of how AI search actually works.
βReal Strategies from the Field
A candid panel on how Marketing and SEO leaders are adapting their strategies for AI-driven search β including what's not working anymore.
βActionable Takeaways
Data-backed insights and examples you can act on immediately.
βStrategic Networking
Seriously good coffee and a room full of people actually worth talking to.
βAgenda:
β9:15 am β Arrival & Coffee
09:30 am β Session + Q&A
Michal Suski (Surfer)
Topic: 365 Days Reverse Engineering AI Search
10:15 am β Session + Q&A
Niklas Buschner (Radyant)
Topic: Why AI content can drive substantial growth if done right
11:00 am β Networking Breakβ11:45 pm β Panel Discussion
Michal Suski Β· Niklas Buschner Β· Michael Lippert
Topic: AI Search in Practice: What Should Marketing Leaders Prioritize Now
12:30 13:00 pm - Networking & Wrap Up
βSeats are limited and application-based - to keep the conversation focused and valuable for everyone in the room.