Unlocking a 100 Trillion Yen Industry from Japan: How Japanese Technology and Culture Can Thrive Globally

​For our final event of the year at Spotify, we are bringing together the people shaping the future of culture, technology, and consumer innovation. This session delves into the intersection of U.S. startup thinking and Japan’s cultural and aesthetic richness, and how this blend can fuel globally scalable industries worth ¥100 trillion.

​Japan has long influenced global culture through food, design, craft, and hospitality, while the US continues to drive category-defining consumer products. This event brings both worlds into the same room to understand how global trends emerge when these forces meet.

​We are joined by Hiroki Koga, Founder and CEO of Oishii, and Saya Iwasaki, who has led People at OpenSea, supported 20x growth at DoorDash and is now at Notion, focused on AI transformation & special projects. Together, they offer first-hand insight into how Japan’s distinct consumer signals can shape globally competitive products—and how these insights can help unlock Japan’s next ¥100 trillion industry.

​Oishii, founded in 2017 in New York and New Jersey, is a vertical farming company best known for its premium Japanese strawberries and tomatoes. With rapid growth in the US and a newly established base in Japan to accelerate research and development, Oishii has become a leading example of how Japanese craftsmanship and US innovation can combine to redefine quality in the consumer space.

​This is an intimate, high-energy gathering built for meaningful conversations. Expect bold perspectives, sharp questions, and the kind of surprising connections that only happen when creative minds and curious operators share the same room. It is a rare chance to hear directly from leaders who are actively shaping the next wave of global consumer culture.

​Time Schedule

• ​19:00 to 19:30 Doors Open and Light Refreshments

• ​19:30 to 20:00 Fireside Chat

• ​20:00 to 20:10 Q & A

• ​20:10 to 21:00 Open Networking

​Seats are limited. This will be a special one.

​RSVP now!