From Zero to Viral: How Unbrush Took Over TikTok
A Live Social Collective Conversation with Jason Dodo, Founder of FHI Heat & Unbrush
Join Social Collective for an exclusive fireside chat with Jason Dodo, the founder behind FHI Heat and viral sensation Unbrush, as we go behind the scenes of one of the most talked-about brand success stories on TikTok Shop.
💥 From zero sales to selling out daily
📈 From product idea to viral machine
🎯 From taking a risk to rewriting the playbook
This is more than a case study. It’s your roadmap to building momentum, standing out on social, and turning scrolls into sales.
What You’ll Learn:
How Unbrush nailed the perfect hook and message for the TikTok audience
Product strategies that convert—before you even spend on ads
Content formulas that drove repeat virality and creator love
The secret behind brand-creator partnerships that actually move product
What TikTok Shop unlocks for DTC brands that other channels don’t
The growth mindset required to scale quickly and sustainably
Whether you’re new to TikTok Shop or already selling but stuck, this session will show you what it really takes to go viral—and stay there.
Don’t miss your chance to learn from the founder who made it happen.
🎟 RSVP now and secure your spot
Let’s make your brand the next big thing on TikTok.