Breakfast Briefing: How to win hearts & machines in a distracted world

​Your buyers have changed. Have you?

​Buyers today are self-directed, risk-averse, and increasingly guided by machines.

​Winning their attention means getting the human and algorithmic sides of your content strategy right. But doing that simultaneously? Well, that requires a deep understanding of what makes your buyers tick, what builds their trust, and what captures their attention.

​What we'll explore

​Join us for a frank conversation about what actually works now, and practical guidance that addresses:

• ​Why buyers ignore most of what you send

• ​How LLMs & algorithms gatekeep your buyers – and how to make friends with them

• ​How to create content that grows trust, not just traffic

• ​Examples of what drives results for brands today

​Transmission Content Director, Stuart Roberts, and Head of Web Strategy, Joe Livingstone will be joined by Paul Randall of Samsung, sharing insights on how B2B marketing leaders are currently putting these ideas into practice inside their organisation.

​Format

• ​30 min breakfast & networking

• ​1-hour fireside chat with breakout audience & panel discussions

• ​20 min structured audience discussion

• ​Open networking

​Who it’s for

​Senior B2B marketing leaders responsible for:

• ​Brand

• ​Demand generation

• ​Content

• ​Growth

• ​Marketing strategy

​What you’ll leave with

​A clearer picture of who your buyer is today – and practical guidance for winning their attention in a world where both humans and machines decide what gets seen, trusted, and remembered.