Selling for Non-Sellers with Melissa Maloney
In this session we’ll explore how emotional intelligence (EQ) transforms the way we connect with clients, handle objections, and navigate the modern sales landscape. Drawing on research and practical frameworks, participants will discover that everyone is in sales, and that mastering the emotional drivers of buying decisions is the key to authentic influence and lasting results.
You’ll learn:
The New ABCs of Selling – How to apply Daniel Pink's framework of Attunement, Buoyancy, and Clarity to create genuine connections and guide decision-making.
The Emotional Drivers of Buying Decisions – Understanding the four core emotional drivers (Security, Belonging, Recognition, and Growth) and how to recognize and respond to them using emotional intelligence to build trust and influence outcomes.
EQ-Based Objection Handling and Resilience – Practical strategies for building a structured sales process that creates consistency and confidence.
About your host:
Melissa Maloney is a strategist, speaker, and Co-Founder of AWL Partners, where she helps organizations close the gap between knowing what to do and actually doing it. With over 25 years of executive leadership experience, Melissa specializes in sales performance, change execution, and leadership development, using the Willingness-Clarity Matrix to identify and address the invisible barriers that sabotage execution.
She is also Co-Founder of All Women LEAD, advocating for women in leadership through national programming and partnerships. Melissa's approach is grounded in the belief that most performance problems aren't skill issues—they're willingness or clarity issues—and she helps entrepreneurs build the systems and leadership capabilities that actually stick. A sought-after speaker, she translates complex concepts into practical, actionable insights that help women founders navigate growth and scale their businesses with authenticity and impact.