

GenAI Enterprise Day: Turning AI Into Real Business Value
Why Attend?
Generative AI has captured the spotlight – but how do organisations actually create lasting value from it?
As part of Swiss{ai}Weeks, GenAI Enterprise Day brings together business professionals, entrepreneurs, and decision-makers for an immersive evening of lightning talks, panel discussion, and networking.
Through five complementary perspectives – corporate, SME, implementation, ethics, and legal – you’ll gain a 360° view of how to transform your business with GenAI.
Perspectives & Contributors
Enterprise Transformation: “Scaling Innovation: Developing AI Solutions Amid Rapid Tech Shifts and Operational Change” – presented by Katarina Granath, Senior Transformation Manager at SIX;
Scale-up Agility: "Empowering Your Team to Experiment: Driving GenAI Adoption.”– presented by Patrick Hammer, Co-Founder, Data & AI Product Engineer at Nezasa;
Implementation & Change Management: “Becoming ‘AI Agents’ Native.” – presented by Sam Khalil, Co-founder & Managing Director at ekona;
Cybersecurity, Human Rights, Ethics & Technology: Responsible AI under constraints – presented by Anne-Marie Buzatu, Executive Director at ICT4Peace Foundation;
Legal & Regulatory: “From Pushback to Partnership: Lessons from Real-World SaaS AI Negotiations.” – presented by Sandro Stich, Startup Legal Counsel at Alfred.
Program
18:00–18:10 | Welcome
18:10–19:00 | Five Lightning Talks
19:00–20:00 | Panel: “Rethinking Business in the Age of GenAI”
20:00–22:00 | Networking Apéro & Drinks
Partners & Supporters
This event is made possible thanks to ekona, ICT4Peace Foundation, Alfred, and the broader Swiss{ai}Weeks ecosystem.
We are also open to partnering with organisations that want to co-shape the conversation and extend the impact of GenAI across Switzerland. [email protected]
👉 Join us in Basel as part of Swiss{ai}Weeks and shape the conversation on the future of Generative AI in business.