Deepfakes and Voice Clones: Practical Steps to Keep Your Business Safe
AI-driven fraud is rising fast, and small businesses are now prime targets. Deepfakes, synthetic voices, and realistic identity spoofing let attackers impersonate leaders, employees, and customers with unsettling accuracy. Traditional cybersecurity tools defend your systems, but they don't protect the personal identities your business depends on every day.
In this guided conversation, Carol Ritchie will walk through real-world examples of identity theft and business fraud, including the emotional and financial impact on owners when their identity is misused. We’ll also look at how AI tools make impersonation easier and faster, and what practical steps leaders can take to reduce their exposure.
Carol will share clear, actionable guidance on what to watch for, how to educate staff, and how identity protection and insurance programs help contain the damage when something goes wrong. The focus is on understanding the risks and giving leaders a simple plan to protect themselves and their teams.
We’ll look at these areas:
How Modern Impersonation Works: What today’s scams look like, including examples of voice and face manipulation that can pressure staff into harmful decisions
Where Small Businesses Are Vulnerable: Common pathways attackers exploit through phone calls, emails, payments, and high-pressure social engineering
Practical Protection Steps: How leaders can safeguard their identity, educate employees, and use insurance and identity tools to strengthen resilience
What We’ll Do Together
Discuss real scenarios and warning signs
Explore examples of how identity attacks unfold
Break down simple preventive steps that reduce risk
Clarify what identity protection and legal support services actually cover
Why It Matters
Identity attacks move fast and often look legitimate. Understanding how these scams work helps leaders avoid costly mistakes and gives them the confidence to put the right protections in place before problems escalate.
Who This Is For
Small business owners and operators
Leaders responsible for finance, HR, or operations
Anyone who wants practical guidance for navigating AI-powered identity and impersonation risks
When
📅 Friday, November 28, 2025
⏰ 12 to 1 PM PT / 3 to 4 PM ET
How to Prepare
Bring any questions or examples you’ve encountered, such as suspicious calls, payment requests, or impersonation attempts. No technical background needed.
About the Speaker
Carol Ritchie helps business owners protect themselves and their teams from rising identity threats fueled by AI. Through her work with LegalShield and IDShield, she provides affordable tools that monitor personal data, alert users to misuse, and give fast access to licensed investigators and legal support. Carol brings clear, practical guidance to help leaders navigate AI-powered risks with confidence.