AI: Threat? Or Your New Best Work Ally?

​As AI reshapes marketing communications, brands must adapt to stay relevant. This presentation explores how to leverage AI for deeper consumer engagement through cross-channel integration, real-time personalization, and interactive experiences.

​Learn how to leverage cutting-edge technologies to stay relevant, drive engagement, and boost conversions in an ever-evolving digital landscape. Discover practical insights on how AI is reshaping marketing—covering everything from real-time personalization to cross-channel integration and interactive experiences.

​If you're a budding marketing communicator, program manager, entrepreneur, or part of an SME, this session is designed to equip you with the essential techniques to harness AI and make a real business impact. Ask Neeti about the strategies that can help you adapt and thrive in this new era of marketing.

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​About Speaker

​Neeti Khosla Khullar is a dynamic communications and corporate social responsibility leader with global experience spanning three continents and 15 countries. She has held leadership roles in Communications at renowned global companies such as Roche, Boehringer Ingelheim, Bristol Myers Squibb, and Stanley Black & Decker.

​With a background in economics and two postgraduate degrees in digital marketing and mass communication, Neeti further honed her leadership skills by completing a Master’s in Global Management from Royal Roads University in Victoria. A natural connector, she thrives on bringing people and teams together, fostering collaboration to drive meaningful results. Passionate about strategic storytelling and impact-driven initiatives, Neeti excels in building partnerships that create lasting social change.