Oasis Salon Series: Founder War Stories - What We Got Wrong

​Building a company looks clean only from the outside. You celebrate wins, post about funding rounds, and share success stories.

​Behind the scenes, it’s rarely that simple. You make the wrong hires, decisions don’t work out, and GTM strategies are built around the wrong market or signals.

​In this session, Pavlo Pedenko will share what he learned from scaling businesses, changing business models, and stepping into product roles at different stages of growth.

​We’ll unpack:

• ​What can break internally when you change a business model

• ​How to scale a product to $10M+ in annual revenue

• ​What does it mean to take a fractional CPO role at a company working towards $20M ARR

​About the speaker

​Pavlo Pedenko is a tech entrepreneur and product leader. At Wise, he led multiple product teams focused on expansion, and at Preply, he helped transform a marketplace into a subscription business. More recently, Pavlo bootstrapped Mathema.me to $10M in annual sales and, as a fractional CPO, helped Lemon.io reach $20M ARR.

​Good if you are

• ​Scaling a product or building a GTM strategy in the UK

• ​Figuring out product-market fit, business model changes or growth

• ​Looking to learn from someone who has been through these challenges

​You’ll leave with:

Practical lessons on how to avoid making product, growth, and business model changes harder than they need to be

​About the Oasis Salon Series

​Open, off-the-record conversations where founders, investors, and operators share the messy middle of building businesses.

​About Oasis

​Oasis is a London-based community bringing together international founders, investors and operators around the ethos of #GiveGiveAsk.