Oasis Salon Series: Founder War Stories - What We Got Wrong
Building a company looks clean only from the outside. You celebrate wins, post about funding rounds, and share success stories.
Behind the scenes, it’s rarely that simple. You make the wrong hires, decisions don’t work out, and GTM strategies are built around the wrong market or signals.
In this session, Pavlo Pedenko will share what he learned from scaling businesses, changing business models, and stepping into product roles at different stages of growth.
We’ll unpack:
What can break internally when you change a business model
How to scale a product to $10M+ in annual revenue
What does it mean to take a fractional CPO role at a company working towards $20M ARR
About the speaker
Pavlo Pedenko is a tech entrepreneur and product leader. At Wise, he led multiple product teams focused on expansion, and at Preply, he helped transform a marketplace into a subscription business. More recently, Pavlo bootstrapped Mathema.me to $10M in annual sales and, as a fractional CPO, helped Lemon.io reach $20M ARR.
Good if you are
Scaling a product or building a GTM strategy in the UK
Figuring out product-market fit, business model changes or growth
Looking to learn from someone who has been through these challenges
You’ll leave with:
Practical lessons on how to avoid making product, growth, and business model changes harder than they need to be
About the Oasis Salon Series
Open, off-the-record conversations where founders, investors, and operators share the messy middle of building businesses.
About Oasis
Oasis is a London-based community bringing together international founders, investors and operators around the ethos of #GiveGiveAsk.