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[Pre-Seed Track] When You're Building for the Wrong Customer. Here's How to Know Before It's Too Late.
PRE-SEED TRACK · TUESDAY SERIES — Zero to First Revenue
Most pre-seed founders don't have an ICP problem. They have a conviction problem — they're so close to what they're building that they've stopped questioning who they're actually building it for.
About this event
At the pre-seed stage, the ICP conversation feels premature. You're still building. You're still talking to anyone who'll listen. You tell yourself you'll niche down once you have more data. But here's what most early-stage investors see: founders burning 3–6 months of runway chasing the wrong person, then pivoting under pressure and calling it "learning."
The problem isn't that you don't know your ICP. It's that you're using the wrong tools to find it. Customer interviews get you opinions. Landing pages get you curiosity. What actually tells you who your real first customer is — the one who feels the pain acutely, has budget or authority, and will move fast — is a framework most founders don't get until they're sitting in a room with an investor who asks them directly.
This session brings that investor into the room with you. We'll walk through how a pre-seed VC actually evaluates ICP clarity in a pitch, what signals they look for, and how you can apply that same lens to your own pipeline and conversations — before you waste another month talking to the wrong people.
We'll cover:
How investors read the ICP slide in a pre-seed deck — and what "too broad" actually looks like to them
The 3 questions that reveal whether a potential customer has a real problem or just a nice-to-have
How to stress-test your current ICP hypothesis using conversations you've already had
What good ICP definition looks like at $0 ARR — and what you need locked before you start outbound
Then we open the floor. Bring your ICP, your current target customer, or your confusion — the Q&A is live and unfiltered.
Your guest
[Guest TBD — confirmed 3 days before the event.] This session features an active pre-seed or seed-stage investor who evaluates 200+ decks per year and has seen weak ICP definition kill more promising companies than almost any other early-stage mistake. They'll give you the unfiltered investor read. Not the polished feedback you get after a pass.
Format: 25-min conversation · 15-min live Q&A
Who this is for: B2B SaaS and AI founders at idea, prototype, or pre-revenue stage — still figuring out who to build for and who to sell to first.
YOUR HOST
Yannick Kpodar is a 2x VP/CMO turned General Partner at Aventra Capital and founder of Full Stack CEO™. Over 15+ years, he's helped B2B SaaS teams raise $396M+, reach unicorn valuation, and scale from single-digit ARR to $45M+ across the US and Europe — at companies including LinkedIn, PayFit, and Amenitiz. He now builds operating systems that give founders investor-grade control over GTM, metrics, and capital without burning themselves or their teams.
ABOUT FULL STACK CEO™
Full Stack CEO™ is the operating system for B2B SaaS & AI founders from first revenue to $25M ARR — GTM, metrics, capital, and leadership built for the age of AI. The community, Labs, and advisory are built around one idea: that the founders who win are the ones who can read the whole system, not just the function they grew up in.
Members get direct access to a room of serious peers, weekly working sessions with Yannick, and live AMAs with the operators, exited founders, and VCs behind the program.
Free weekly events run three times a week across three stage-specific tracks: Pre-Seed (Tuesdays), Seed (Wednesdays), and Series A (Thursdays) — each with guests matched to what founders at that stage are actually dealing with.