Whale Hunting : Marketing to Enterprises

​Enterprise deals aren’t won on luck - they’re engineered through clarity of positioning, pipeline discipline, and flawless GTM execution.

​In this workshop, we’ll get tactical about what it takes to consistently land $100K–$250K+ deals - from sharpening your message to match enterprise pain points, to building predictable top-of-funnel, and accelerating multi-stakeholder sales cycles.

​Drawing from real playbooks at Vymo (scaled from $1M → $20M ARR), Roshan Cariappa (former VP-Marketing @ Vymo) will walk through:

• ​How to position your product for enterprise readiness

• ​How to build pipeline engines that convert into revenue

• ​What to fix when deals stall — messaging, proof, or motion

• ​How Marketing, Sales, and Product can align for velocity

​This is a closed-door, hands-on session only for 15–20 founders, CMOs, and GTM leaders selling to large enterprises. Expect frameworks, templates, and peer discussions you can apply the next day.