Digital Health: Customer Research

​Join us for an interactive workshop designed for early-stage digital health founders looking to better understand their target users and validate their ideas.

​This session will introduce practical approaches to translate business ideas into testable hypotheses, engage with customers, uncover pains, and translate insights into stronger product and go-to-market decisions. Through guided discussion and sector-specific examples, participants will learn methods they can immediately apply to their own ventures.

​Whether you’re refining your problem space or validating your idea, this workshop will help you build with greater confidence and clarity.

​At a time when committing code has never been easier, figuring out what to build, and for whom has never been more important. Whether you’re refining your problem space or validating your idea, this workshop will help you build with greater confidence and clarity.

​Workshop agenda:

• ​Adapting customer discovery frameworks to health tech personas

• ​Testing assumptions & validating hypotheses

• ​Outreach tactics

• ​Quantifying value

• ​Contextualizing competitors

• ​Synthesis: from observations to insights to action

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​About the Speaker

​Aaron Del Duca, Principal at OMX Advisors, has over 20 years of experience leading Product and BD teams through the development and commercialization of medical devices, diagnostics, digital health platforms and services in Canada, the USA, and EMEA.